Model

Get Started

Apply with ₹500 non-refundable fee

Months Programme Duration

12

Months
Programme
Duration

Core Management Subjects

5+

Core
Management
Subjects

Provisional Offer From  Berger Paints

CTC
8.5Lac

Provisional
Offer From
Berger Paints

About IMI Kolkata

About IMI Kolkata

IMI Kolkata is a part of the RP Sanjiv Goenka Group and the IMI family of Business Schools in India, with IMI Delhi as the parent institute. IMI Kolkata came up in 2011 to enable bright young minds to gain access to world-class management pedagogy. Ranked 56th across 786 Management Institutes in India by the National Institutional Ranking Framework (NIRF), Ministry of Education, GoI in 2024, IMIK offers a two-year full-time AICTE-approved PGDM programme, which is equivalent to an MBA (as per Association of Indian Universities). Our programme is accredited nationally by the National Board of Accreditation (NBA), National Assessment and Accreditation Council (NAAC) and internationally by Association of MBAs (AMBA). We are also active members of AACSB and EFMD. IMI Kolkata also offers an AICTE approved FPM (Doctoral) programme for researchers and working professionals.

Being located strategically in the heart of Kolkata, IMI-Kolkata enjoys very strong industry linkages. The institute has its world-class infrastructure, highly experienced faculty members, experiential-based learning approach, and industry focussed curriculum which act as the pillars of success. The international linkage of the institute has grown over the years and spans across Busines Schools/Universities in North America, Europe, and Asia with regular faculty and student exchange programmes.

Once you step into IMI Kolkata, there is no turning back. You have a whole new world waiting for you to make your own.

Welcome to the Post Graduate Diploma In General Management for Graduates at IMI Kolkata, in partnership with Berger Paints. This 12-month diploma programme combines classroom learning, industry insights, and a paid internship to equip graduates with the skills and experience needed to excel in sales and management. Get ready to develop into a future leader. We look forward to your journey with us.

Professor Mohua Banerjee - Director - IMI, Kolkata

About Berger Paints

Berger Paints is a leading paint company in India with a strong commitment to innovation, sustainability, and customer satisfaction. Known for its high-quality products, Berger Paints has established a significant presence in the Indian market and continues to lead with a strong vision for future growth.

At Berger Paints, we believe that true leadership emerges when knowledge meets real-world experience. Our collaboration with IMI Kolkata for the Post Graduate Diploma In General Management serves as a launch pad for ambitious graduates, equipping them with the skills, insights, and hands-on experience needed to thrive in sales and management.

With rigorous learning, industry projects, and a paid internship, this diploma programme is your gateway to a promising career. We look forward to witnessing your journey toward excellence.

Mr. Abhijit Roy - MD & CEO, Berger Paints

Key Highlights

Bridging Theory With Practice

Bridging Theory With Practice

Blend of classroom learning with real-world application.

Shaping Future Leaders

Shaping Future Leaders

Focus on preparing participants for Sales and Marketing roles.

Learning From The Leaders

Learning From The Leaders

Regular guest lectures by industry experts.

Building Skills For Success

Building Skills For Success

Corporate readiness sessions covering communication, leadership skills, and comprehensive evaluation.

Course Overview

The General Management Programme is structured to bridge the gap between campus and corporate life. Participants will engage in theoretical learning, practical training, and internships to build a robust foundation in management and sales.

12 months comprehensive programme duration.

  • 6 Months

    Classroom sessions with practical training and evaluations.

  • 2 Months

    Organization orientation for real-world exposure.

  • 4 Months

    Paid internship to gain industry experience.

  • 420 Hours, 18 Hours/Week

    Classroom teaching over 6 months.

Enroll Now Download Brochure
Course Overview

Who Should Enroll For The Programme

Eligibility

  • Fresh graduates from any discipline
  • Individuals keen on building a career in Sales and Marketing
  • No prior work experience required

Curriculum Overview

The program covers a range of subjects, including

  • Sales and Marketing Strategies
  • Business Communication
  • Leadership and Organizational Behavior
  • Data-Driven Decision Making
  • Modern Sales Tools & Techniques
  • Dissertation on a chosen topic

Group Projects & Presentations

Teamwork and leadership development

Case Studies

Real-world business
challenges

Classroom
Lectures

Core knowledge
delivery

Learning Approach

Guest Lectures

Insights from industry
experts

Dissertation

In-depth research
and critical analysis

how do i apply for this programme?

  • IMI Kolkata website

    Visit the IMI
    Kolkata website

  • Fill application form

    Fill out the online application form

  • Submit application fee

    Submit necessary documents and pay the application fee

  • The selection process

    Take the Aptitude Test as part of the selection process

  • Interview schedule

    Await confirmation of interview schedule

Rituparna Basu

Shaping The Future - Meet the Programme Director

Professor Rituparna Basu

Programme Director - PhD (IIT Kharagpur), Professor & Area Chair – Marketing

Prof. Rituparna Basu is an internationally acclaimed academician and researcher in the domain of marketing and retail.

In her teaching career spanning 15 years, Prof. Basu has already held adjunct positions in Vinod Gupta School of Management, IIT Kharagpur, IIM Sambalpur, IISWBM etc. While she has taught at reputed business schools in India, she has also taught at prestigious French public university as an Erasmas+Grant Awardee.

Prof. Basu having rich industry experiences in her pre doctoral career has also made a mark as a high impact corporate trainer. She has delivered several training sessions in sales and communication at companies like Bengal Ambuja, Usha Telehoist and Quotient Engineering Inc. She also facilitates MDPs for Allahabad bank, CESC, PCBL and others at IMI-Kolkata.

Our Eminent Faculty

Course Fee & Financial Assistance

Application Fee ₹500

Installments Amount
1st Installment (February ’25 - at the time of admission) ₹1,25,000/-
2nd Installment (15th April ’25) ₹1,25,000/-
Total Programme Fee ₹2,50,000/- + Taxes

Earn when you learn - 10k per month during OJT

Fee Reimbursement: 50% refunded after 3 years with Berger Paints

Frequently asked questions

Fresh graduates aspiring for a career in Sales & Marketing, particularly those looking to gain practical experience with an industry leader like Berger Paints.

No, this programme is designed for fresh graduates, giving you the opportunity to kickstart your career in partnership with Berger Paints.

Yes, participants will receive placement support, and you'll have the opportunity to continue your career with Berger Paints, thanks to the guaranteed internship and the connections made during the programme.

Yes, the 4-month paid internship with Berger Paints is a core component of this programme, providing real-world exposure and hands-on experience in a leading organization.

The internship is a 4-month paid opportunity with Berger Paints, where you will gain valuable industry experience and hands-on training in a corporate environment.

For participants coming from outside Kolkata, IMI Kolkata provides suitable residential facilities, ensuring a comfortable and conducive learning environment. The cost structure for accommodation and food is as follows:
Accommodation Charges: ₹10,000/- per month
Food: ₹8,000/- per month (Breakfast, Lunch, and Dinner)

IMI Kolkata offers dedicated placement support through its network, connecting you with a market leader such as Berger Paints, for full-time opportunities post-internship.

Yes, upon successful completion of the programme, you will receive a certificate from IMI Kolkata, in collaboration with Berger Paints.

The programme is offered in an offline format, which includes classroom sessions and hands-on training with Berger Paints.

Visit the IMI Kolkata website, fill out the online application form, and submit the necessary documents. Complete the Aptitude Test, which is a prerequisite before proceeding to the interview stage. This will ensure your eligibility for this exciting opportunity in collaboration with Berger Paints.

The programme fee can be paid in installments. Additionally, there is an application fee of ₹500.

Upon successful completion, participants can expect a CTC of ₹8.5 lacs from Berger Paints, ensuring a strong start to their career.

Begin Your Journey in Sales & Management Today!

Enroll Now